s[edition] is an online service which helps art lovers begin collecting at a reasonable price by buying digital copies of an artwork. Tracy Emin points out that you may not be the sort of person who can afford a neon [sign] but you could purchase a digital copy to display it on your TV at a party.

I think the market is certainly there however, I have a strange feeling that these artists are being tricked into something, taken for morons which will in turn be what happens to purchasers.