“We don’t just want to make a new phone. We want to make a much better phone. It’s completely redesigned.” - Ive talking about the original iPhone

“We don’t just want to make a new phone. We want to make a much better phone. It’s completely redesigned.” - Ive talking about iPhone 3

“We don’t just want to make a new phone. We want to make a much better phone. It’s completely redesigned.” - Ive talking about iPhone 3G

“We don’t just want to make a new phone. We want to make a much better phone. It’s completely redesigned.” - Ive talking about iPhone 3Gs

“We don’t just want to make a new phone. We want to make a much better phone. It’s completely redesigned.” - Ive talking about iPhone 4

“We don’t just want to make a new phone. We want to make a much better phone. It’s completely redesigned.” - Ive talking about iPhone 4s

“We don’t just want to make a new phone. We want to make a much better phone. It’s completely redesigned.” - Ive talking about iPhone 5